Our business is based on a passion for food.
The best ingredients and processes are the core of every Emborg product and our timeline speaks for itself.
The heart of our business beats strongly in every product category and in every kitchen where our products are used.
1947
Emborg was founded in 1947 and back then the product portfolio included beef burgers, steaks, poultry and canned seafood.
1960
Emborg enters the Middle Eastern market, initially in Lebanon and Saudi Arabia. During the second half of the 20th century, Emborg hamburgers have become so popular that they are dubbed "Emburgers".
1980
The product portfolio is expanded to include frozen vegetables and chicken franks.
1983
Emborg chicken franks and frozen vegetables are introduced in Malaysia and become a very important part of business in South-East Asia.
1994
The first Emborg office is established in the Middle East.
1999
Emborg dairy products are introduced in Singapore, Malaysia, the Philippines and Hong Kong.
2001
The first Emborg office is established in Malaysia, and Emborg is named Superbrand in the UAE for the first time.
2010
Based on thorough consumer research, a new design is developed featuring a deep, royal purple with a strong consumer appeal. Also a new communication platform is developed: "Bring the real taste home" communicating that Emborg offers quality food products with real taste.
2011
Emborg is again named Superbrand in the UAE. The Emborg Power Panda is launched in Asia and becomes a growth driver for Emborg.
2012
Emborg is again named Superbrand in the UAE.
2013
Emborg is named Superbrand in the UAE for the fourth time and Emborg Power Panda is introduced on Facebook in Malaysia.
2014
Emborg is yet again named Superbrand in the UAE.
The Emborg Purpose: Mom Partnership - is introduced.
The Emborg Purpose: Mom Partnership - is introduced.
2015
Emborg is again and for the fifth time in a row named Superbrand in the UAE.
Emborg is introduced on Facebook in Malaysia.
Emborg Professional was introduced as our commercial concept for the sale of products to the Foodservice sector.
Emborg is introduced on Facebook in Malaysia.
Emborg Professional was introduced as our commercial concept for the sale of products to the Foodservice sector.
2016
Our customers are and always will be the main focus for us – and in 2016 we worked on getting even closer to them by launching our global Emborg.com website and several new Facebook pages (SG/TH/PH/UAE) to further engage our audience and target customers.
Today
Emborg helps Moms break the everyday pattern by providing them the inspiration, joy, creativity, playfulness and products needed to make every day special. Emborg was founded in 1947 and we are now celebrating our 70th Anniversary - celebrating 70 years of making every day special.
